Thursday, May 1, 2008

What Is It With These Products With Yetzer Hara-dik names?!

First there was Zima, lasciviousness.

Now Pepsi's has a new drink called Ta'ava!

-Dixie Yid

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avakesh said...

Zima means "winter"in Russian, which is what the packaging is trying to denote. I don't think the Hebrew correlation is intentional...but room for thought.

Ta'avah seems like a deliberate allusion to me. I wonder which former yeshiva bochur thought this one up.

DixieYid said...

Ah. Thank you for the enlightenment on the Russian word for winter!

Though you understand that I was taking a little artistic liberty, since it's actually "Tava" and not actually Ta'ava. But the name "Tava" is still what struck me with its meaning when I first saw it.

-Dixie Yid